BSB50620 Diploma of Marketing and Communication
Marketing & Communications
CRICOS Course Code
114857C
CRICOS Provider No.
03854G
RTO Code
45616
Study Mode
Face -to-Face
Course Overview
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Course Details
BSB50620 Diploma of Marketing and Communication.
https://training.gov.au/Training/Details/BSB50620
The BSB50620 Diploma of Marketing and Communication requires the successful completion of five (5) core units and seven (7) elective units.
Electives for this qualification have been chosen by Australian Federation College to ensure that students achieve a broad range of skills and knowledge in marketing industry.
The latest release of the qualification and packaging rules can be found at the following link:
https://training.gov.au/Training/Details/BSB50620
Target groups for the BSB50620 Diploma of Marketing and Communication are international students who are:
- Seeking to pursue a career as a Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager.
- Seeking to enter a new industry sector or enhancing career prospect in the Marketing industry.
- Seeking a pathway to higher-level qualifications.
Characteristics of the target group are as follows:
International students from various countries who are seeking to develop their skills and knowledge in marketing industry to further their career prospects or study pathways. Typically, these students will have little to no work experience and are between 18 – 35 years.
Students may be onshore students currently based in Australia or offshore students applying from overseas. Most students speak English as a second language and must satisfy English language proficiency in order to successfully enroll into the course.
Credit and/or RPL can be provided for those with existing skills and knowledge allowing such students to complete the course in a shorter timeframe.
This course is delivered via classroom-base training and assessment at Level 5, 250 Collins St, Melbourne VIC 3000.
Weekly scheduled face-to-face class hours for attendance at Australian Federation College is 20 hours.
Level 5, 250 Collins St, Melbourne VIC 3000.
This course is delivered over 52 weeks comprising of 36 academic weeks and 16 weeks of holidays.
This course is offered on the following days and times subject to enrolment of students:
Shift 1:
Monday and Tuesday: 8:15 am – 5:00 pm
Friday: 8:15 am – 12.30 pm
Shift 2:
Wednesday and Thursday: 8:15 am – 5.00 pm
Friday: 12:45 pm – 05:00 pm
Shift 3:
Monday – Friday: 5.30 pm – 9.45 pm
Students will be advised of the timing prior commencement of their term.
The costs for this course are as follows:
- Enrolment Fee: AUD 250 (non-refundable)
- Material fee: AUD 200
- Tuition Fees: AUD 10,000
Course fees do not include laptops, computer software or textbooks, which are to be purchased at the student’s own cost and approximate costs for these are listed in resources requirements.
Australian Federation College reserves the right to vary Tuition Fees and/or Material Fees time to time.
Australian Federation College has the following entry requirements:
- Be at least 18 years of age at course commencement;
- Have completed BSB42415 Certificate IV in Marketing and Communication or have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents or have two years equivalent full-time relevant work experience.
- Participate in a course entry interview to determine suitability for the course and student needs;
- Meet Australian student visa subclass 500 requirements; and
- Have an IELTS* score of 6 (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for at least 5 years in an English-speaking country where the medium of instructions was in English; or
- Completed at least a Certificate IV level course in an Australian RTO within the last 2 years;
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that Australian Federation College can confirm they are equivalent to IELTS 6. Refer to ECT for further guidance.
Job roles and titles vary across different industry sectors. Potential employment options include:
- Marketing Manager,
- Marketing Team Leader,
- Communication Manager and Brand or Product manager
After achieving this qualification, students may progress to higher level qualifications within and/or across the BSB sector or a range of other vocational and/or higher qualifications.
Students may apply for recognition of existing qualifications or skills, knowledge and experience (credit transfer or recognition of prior learning) as per the information included in our International Student Handbook, which is available at www.afcollege.edu.au.
For international students, the granting of course credit may affect course fees as well as the duration of the course. The result of an application for credit and any changes to fees or course duration will be advised to students in writing. If course credit is granted following issuance of the Confirmation of Enrolment, students will receive a new Confirmation of Enrolment showing a reduced duration.
There are no exit points from the course that provide vocational or educational outcomes or a full qualification. Students have the opportunity to exit the program prior to completion at any stage.
Students will be issued with a Statement of Attainment upon withdrawal for all units of competency successfully completed in partial completion of the course. International students who exit course without completion may be reported to Department of Home Affairs, which may affect their visa.
All students, including those with disabilities, are treated equally, with dignity and can enjoy the benefits of the educational experience in the same way.
If there are students with special needs, the trainer/assessor considers the students’ needs and makes appropriate adjustments to the training environment, wherever feasible and practicable and in consultation with the College management.
All students, including those with disabilities, are treated equally, with dignity and can enjoy the benefits of the educational experience in the same way.
If there are students with special needs, the trainer/assessor considers the students’ needs and makes appropriate adjustments to the training environment, wherever feasible and practicable and in consultation with the College management.
| CODE | TITLE |
|---|---|
| CORE | |
| BSBMKG541 | Identify and evaluate marketing opportunities |
| BSBMKG542 | Establish and monitor the marketing mix |
| BSBMKG552 | Design and develop marketing communication plans |
| BSBMKG555 | Write persuasive copy |
| BSBPMG430 | Undertake project work |
| ELECTIVE | |
| BSBMKG543 | Plan and interpret market research |
| BSBMKG545 | Conduct marketing audits |
| BSBMKG551 | Create multiplatform advertisements for mass media |
| BSBCMM511 | Communicate with influence |
| BSBMKG546 | Develop social media engagement plans |
| BSBOPS504 | Manage business risk |
| BSBCRT512 | Originate and develop concepts |
Assessment Overview
Assessment will occur through a variety of methods, including projects incorporating role-plays, presentations, report, portfolios, case studies and short answer questions.
Assessment conditions will ensure a simulated workplace environment.
Assessment tasks:
- Reflect real life work tasks.
- Are required to be performed within industry standard timeframes as specified by assessors in relation to each task.
- Are assessed using assessment criteria that relate to the quality of work expected by the industry.
- Are performed to industry safety requirements as relevant.
- Utilise authentic workplace documentation.
- Require students to work with others as part of a team.
- Require students to plan and prioritise competing work tasks.
- Involve the use of standard, workplace equipment such as computers and software.
- Ensure that students are required to consider workplace constraints such as time and budgets.
Student Assessment Tasks:There is one for each unit of competency that includes instructions to students about each of their assessments. It also includes an assessment plan where students can record the due dates of each task and an Assessment Task Cover Sheet that must be completed for each Assessment submission.
Other documents specific to the workplace simulation task requirements are also included with the assessment tasks. These include document templates and simulated workplace policies and procedures and are described in the student and assessor instructions as relevant.
The student can have a total of 3 attempts to complete each task and achieve a ‘Satisfactory’ outcome (noting that the third attempt is chargeable as per the fees and refunds policy). If, after the third attempt, the student is still assessed as Not Satisfactory for a task, they will need to re-enrol in the unit.
Students can make an appeal against any assessment decision by following the Complaints and Appeals Policy outlined in the Student Handbook.
Appeals will be dealt with following the Complaints and Appeals Procedure.
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