BSB40820 Certificate IV in Marketing and Communication

Marketing & Communications

BSB50620 Diploma of Marketing and Communication

CRICOS Course Code



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RTO Code


Study Mode

Face -to-Face

Course Overview

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course Details

Course Code & Title

BSB40820 Certificate IV in Marketing and Communication.

Packaging Rules

The BSB40820 Certificate IV in Marketing and Communication requires the successful completion of six (6) core units and six (6) elective units.
Electives for this qualification have been chosen by Australian Federation College to ensure that students achieve a broad range of skills and knowledge in marketing industry.
The latest release of the qualification and packaging rules can be found at the following link:

Learner Characteristics and Target Group

Target groups for the BSB40820 Certificate IV in Marketing and Communication are international students who are:

  • Seeking to pursue a career in marketing roles (Marketing Officer, PR Officer, Marketing Coordinator, Market Research Assistant.
  • Seeking to enter a new industry sector or enhancing career prospect in the organisation’s Marketing.
  • Seeking a pathway to higher-level qualifications.

Characteristics of the target group are as follows:
International students from various countries who are seeking to develop their skills and knowledge in marketing/business to further their career prospects or study pathways. Typically, these students will have little to no work experience and are between 18 – 35 years.

Students may be onshore students currently based in Australia or offshore students applying from overseas.  Most students speak English as a second language and must satisfy English language proficiency in order to successfully enroll into the course.

Credit and/or RPL can be provided for those with existing skills and knowledge allowing such students to complete the course in a shorter timeframe.

Delivery Mode

This course is delivered via classroom-base training and assessment at Level 5, 250 Collins St, Melbourne VIC 3000.
Weekly scheduled face-to-face class hours for attendance at Australian Federation College is 20 hours.

Delivery Site

Level 5, 250 Collins St, Melbourne VIC 3000.

Course Duration and Timetabling

This course is delivered over 52 weeks comprising of 36 academic weeks and 16 weeks of holidays.
This course is offered on the following days and times subject to enrolment of students:
Shift 1:
Monday and Tuesday: 8:15 am – 5:00 pm
Friday: 8:15 am – 12.30 pm

Shift 2:
Wednesday and Thursday: 8:15 am – 5.00 pm
Friday: 12:45 pm – 05:00 pm

Shift 3:
Monday – Friday: 5.30 pm – 9.45 pm

Students will be advised of the timing prior commencement of their term. 

Course Fees

The costs for this course are as follows:

  • Enrolment Fee: AUD 250 (non-refundable)
  • Material fee: AUD 200
  • Tuition Fees: AUD 10,000

Course fees do not include laptops, computer software or textbooks, which are to be purchased at the student’s own cost and approximate costs for these are listed in resources requirements.
Australian Federation College reserves the right to vary Tuition Fees and/or Material Fees time to time.

Entry Requirements

Australian Federation College has the following entry requirements:

  • Be at least 18 years of age at course commencement;
  • Have completed Australian year 12 or equivalent or successfully completed AQF Certificate III qualification or above;
  • Participate in a course entry interview to determine suitability for the course and student needs;
  • Meet Australian student visa subclass 500 requirements; and
  • Have an IELTS* score of 6 (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
    • Educated for at least 5 years in an English-speaking country where the medium of instructions was in English; or
    • Completed at least a Certificate IV level course in an Australian RTO within the last 2 years;

*Note that other English language tests such as PTE and TOEFL can be accepted.  Students are required to provide their results so that Australian Federation College can confirm they are equivalent to IELTS 6. Refer to ECT for further guidance.

Occupational Outcome(s)

Job roles and titles vary across different industry sectors. Potential employment options include:

  • Marketing Officer
  • PR Officer
  • Marketing Coordinator
  • Market Research Assistant

After achieving this qualification, students may progress to higher level qualifications within and/or across the BSB sector including BSB50620 Diploma of Marketing and Communications or a range of other vocational and/or higher qualifications.

Course Credit

Students may apply for recognition of existing qualifications or skills, knowledge and experience (credit transfer or recognition of prior learning) as per the information included in our International Student Handbook, which is available at
For international students, the granting of course credit may affect course fees as well as the duration of the course. The result of an application for credit and any changes to fees or course duration will be advised to students in writing. If course credit is granted following issuance of the Confirmation of Enrolment, students will receive a new Confirmation of Enrolment showing a reduced duration.

Exit Opportunities

There are no exit points from the course that provide vocational or educational outcomes or a full qualification. Students have the opportunity to exit the program prior to completion at any stage.
Students will be issued with a Statement of Attainment upon withdrawal for all units of competency successfully completed in partial completion of the course. International students who exit course without completion may be reported to Department of Home Affairs, which may affect their visa.

Special Needs Arrangements (Reasonable Adjustments)

All students, including those with disabilities, are treated equally, with dignity and can enjoy the benefits of the educational experience in the same way.
If there are students with special needs, the trainer/assessor considers the students’ needs and makes appropriate adjustments to the training environment, wherever feasible and practicable and in consultation with the College management.

Intervention Strategies

An Intervention Strategy is a plan of action that anticipates barriers and resources in relation to achieving a specific objective.
Australian Federation College endeavours to anticipate students’ needs and implement a range of intervention strategies. Resources and facilities provide students with options to complete each unit of competency.
International students’ Course Progress Monitoring and Attendance Monitoring Policy and Procedures will be adhered to.

Units of Competency
BSBCMM411Make presentations
BSBCRT412Articulate, present and debate ideas
BSBMKG433Undertake marketing activities
BSBMKG435Analyse consumer behaviour
BSBMKG439Develop and apply knowledge of communications industry
BSBWRT411Write complex documents
BSBMKG437Create and optimise digital media
BSBMKG442Conduct e-marketing communications
BSBMKG434Promote products and services
SIRXMKT006Develop a social media strategy
BSBPEF402Develop personal work priorities
BSBTEC303Create electronic presentations

Assessment Overview

Assessment Arrangements

Assessment will occur through a variety of methods, including projects incorporating role-plays, presentations, report, portfolios, case studies and short answer questions.

Assessment conditions will ensure a simulated workplace environment.
Assessment tasks:

  • Reflect real life work tasks.
  • Are required to be performed within industry standard timeframes as specified by assessors in relation to each task.
  • Are assessed using assessment criteria that relate to the quality of work expected by the industry.
  • Are performed to industry safety requirements as relevant.
  • Utilise authentic workplace documentation.
  • Require students to work with others as part of a team.
  • Require students to plan and prioritise competing work tasks.
  • Involve the use of standard, workplace equipment such as computers and software.
  • Ensure that students are required to consider workplace constraints such as time and budgets.
Assessment Materials
Assessment materials comprise of:
  • Student Assessment Tasks:There is one for each unit of competency that includes instructions to students about each of their assessments. It also includes an assessment plan where students can record the due dates of each task and an Assessment Task Cover Sheet that must be completed for each Assessment submission.


  • Other documents specific to the workplace simulation task requirements are also included with the assessment tasks. These include document templates and simulated workplace policies and procedures and are described in the student and assessor instructions as relevant.

Each assessment task will be given an outcome of either Satisfactory (S) or Not Satisfactory (NS). Students must complete all tasks for a unit satisfactorily to achieve an overall outcome of Competent (C) for the unit. If one or more of the tasks are assessed as Not Satisfactory, they will be given an outcome for the unit of Not Yet Competent (NYC).

The student can have a total of 3 attempts to complete each task and achieve a ‘Satisfactory’ outcome (noting that the third attempt is chargeable as per the fees and refunds policy). If, after the third attempt, the student is still assessed as Not Satisfactory for a task, they will need to re-enrol in the unit.

Assessment Appeals

Students can make an appeal against any assessment decision by following the Complaints and Appeals Policy outlined in the Student Handbook.
Appeals will be dealt with following the Complaints and Appeals Procedure.


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